Blomsterboda was founded in 2017 when the family companies Rydells and S-Blommor joined forces. Blomsterboda provides flowers and plants to some 550 grocery stores across Sweden through full service shop-in-shop flower concepts. The company focuses on sustainable flowers and grows 11 million tulips every year in its own greenhouse in Stockholm.
Entry: 2017
Fund: Accent Equity 2012
Chairman: Oscar Claeson
Sales: SEK 721 million (2018/2019)
HQ: Vallentuna, Sweden
CEO: Robert Lindgren
Web: blomsterboda.se
Current investments